Peter Farago, VP/Marketing at the mobile analytics firm Flurry wrote to inform us that they’ve merged with Pinch Media. The combined company, which will retain the Flurry name, boasts impressive iPhone and Android coverage: four out of five iPhones and two out of three Android devices run apps that use analytics from the company. With [...]
Archive | December, 2009
Best App Ever Awards: Better Odds
148Apps is running their Best App Ever contest again this year to “help publicize the very best apps available” across 55 categories. I’m a bit of a broken record when it comes to app marketing: word of mouth to drive app discovery and social proof to give potential buyers remorse-free permission to purchase. The Best [...]
This Week in iPhone News – December 18/2009
Apple Redesigns US App Store with Less Words, More Pictures Apple has recently redesigned the look and feel of the App Store to better showcase the applications. Bar-code Scanning RedLaser iPhone App Reaches 750K Downloads, Over $1M In Revenue Financial information on just how successful the makers of “RedLaser” have been. iPhone Users Urged to [...]
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This Week in iPhone News – December 11/2009
The Sensors in your iPhone An informative talk on the sensors in the iPhone given at the Where 2.0 Online Conference of 2009. Command Guru Webcast reality TV featuring Aaron Hillegass leading ten devs/designers — including friend-of-the-site and creator of the icon-set that’s part of our holiday giving bundle Eddie Wilson — in week long, [...]
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App Store Data Mining Techniques Revealed – Part 2: Scripting App Store XML Downloads
Welcome back. The first article in this series introduced App Store data mining fundamentals, principally that iTunes works essentially like a browser, except that instead of rendering HTML iTunes uses XML data to generate its views. In part one, we used a proxy as a man in the middle to save a copy of some [...]
Podcast: Henry Balanon + Panel Discussion On Marketing
Henry Balanon is part of the writing team for Giga Om’s The Apple Blog and co-founder of the iPhone app development shop Bickbot. This podcast features Henry’s speech on iPhone marketing and the panel discussion he organized for his segment at the 360iDev conference. Henry’s speech is filled with goodies, including glimpses into how sites [...]
This Week in iPhone News – December 4/2009
Paper Toss Developer Earns $125,000 in Monthly Ad Revenue Interesting details on the success of an iPhone game developer. iPhone Credit Card Reader ‘Square’ Goes Live Twitter co-founder Jack Dorsey’s new start-up is now open to trial users. With a hardware device you can make purchases with your credit card on the go with your [...]
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Returning An App In iTunes
Earlier this week I inadvertently purchased an app by clicking its “Buy” button when I’d intended to click through to see its product page. I’d never gone through the return process and suspect many other devs haven’t either, so I recorded a rough screencast. View in low-res below, or in higher-resolution at Vimeo: The number [...]
iPhone Flow Curators Wanted
I’m looking for a few curators for iPhoneFlow, our community contributed iPhone link blog. The site has a respectable readership — around 1000 twitter followers and 1200 or so feed subscribers — and is linked to from this site’s top level nav bar. Curators decide which links/stories go out on the RSS feed and are [...]
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App Store Data Mining Techniques Revealed – Part 1
The App Store is a treasure trove of data. App Store data can help you pick a category/segment, track trends, find the right price point, chart the total number of apps, track the rate of app approval and much more. App Store data mining isn’t magic. It’s about finding data that’s exposed in iTunes, extracting [...]
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