Apple announced earlier today that John Browett will be joining the company as their new Senior Vice President of Retail. Browett will be leaving his current position as CEO of Dixons Retail. According to the Press Release:
Apple today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world.
“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”
Browett will be replacing Ron Johnson who as some readers might remember left Apple for J.C. Penny in November. Ron Johnson has been credited as being the driving force behind Apple’s massive success in their retail initiative, so it will be interesting to see is John Browett can fill Johnson’s shoes.