Tweet In September, at last year’s 360|iDev Conference, I gave a well-received 90 minute speech titled Warm, Clothed And Fed: Developer Run iPhone Businesses. The speech’s central premise was that there are sweet spots where building your own iPhone apps, building apps for others, or building something for people building or selling apps that could [...]
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For Your Consideration: How To Get Nominated For An Award – Part 2
Tweet The first part of this piece made the case that awards aren’t won democratically. Somewhere in the nominating/voting process there’s an more-equal-than-other elite that you should target to improve your odds. In this article, using the Best App Ever award as an template, I start to lay out what I’d do I was trying [...]
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CodePromo Distribution Options
Tweet CodePromo, my app that makes it easy to generate & share promo codes, interfaces with iTunes Connect. Consequently it can’t be distributed in the App Store. I’m fine with that and knew it when I started. I’m writing this post to air the alternatives. My original plan was to distribute the application as a [...]
Mobile Orchard Workshops: iPhone Development For Web Programmers, Minneapolis, Feb 10-11.
Tweet I’ll be teaching our iPhone Development For Web Programmers class in Minneapolis on Feb 10-11. The class is specifically designed to teach professional web programmers — developers who spend their days writing Java, .NET, Ruby, Python or PHP — how to build native apps for the iPhone. No prior Objective-C or Cocoa/Cocoa Touch experience [...]
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CodePromo: Generate/Send Promo Codes From Your iPhone — Beta Testers Wanted
Tweet CodePromo is an iPhone app that interacts with iTunes Connect to generate promo codes for easy sharing. Motivation You’re chatting with someone. Might be at a bar, conference, or business meeting. You’re talking about your app — paid app to be precise — and decide that you’d like to share a copy of the [...]
Podcast Interview: Flurry’s Merger w. Pinch, App Circle, comScore and the Google Phone
Tweet It’s been a busy month for Flurry: A couple of days before Christmas, Flurry and Pinch Media, the two best known names in iPhone analytics, merged. In the first days of the new year they announced a partnership with the audience measurement company comScore. During all of this, Flurry’s been running a beta AppCircle, [...]
For Your Consideration: How To Get Nominated For An Award – Part 1
Tweet The nominees for this year’s Best App Ever awards are out. This contest is a great free publicity opportunity. In snapshot form: The awards and nominations are news; accordingly they’re covered by the press. The awards will be announced at a party during Macworld; lots exposure to decision leaders. Some of the nominees will [...]
Pinch Media and Flurry Merge
Tweet Peter Farago, VP/Marketing at the mobile analytics firm Flurry wrote to inform us that they’ve merged with Pinch Media. The combined company, which will retain the Flurry name, boasts impressive iPhone and Android coverage: four out of five iPhones and two out of three Android devices run apps that use analytics from the company. [...]
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Best App Ever Awards: Better Odds
Tweet 148Apps is running their Best App Ever contest again this year to “help publicize the very best apps available” across 55 categories. I’m a bit of a broken record when it comes to app marketing: word of mouth to drive app discovery and social proof to give potential buyers remorse-free permission to purchase. The [...]
App Store Data Mining Techniques Revealed – Part 2: Scripting App Store XML Downloads
Tweet Welcome back. The first article in this series introduced App Store data mining fundamentals, principally that iTunes works essentially like a browser, except that instead of rendering HTML iTunes uses XML data to generate its views. In part one, we used a proxy as a man in the middle to save a copy of [...]
