Henry Balanon is part of the writing team for Giga Om’s The Apple Blog and co-founder of the iPhone app development shop Bickbot. This podcast features Henry’s speech on iPhone marketing and the panel discussion he organized for his segment at the 360iDev conference.
Henry’s speech is filled with goodies, including glimpses into how sites like The Apple Blog decide what to cover and this gem: a timeline/calendar to follow for folks trying to concentrate their PR to coincide with an app’s launch.
The panel discussion features: Rana June, former VP/Marketing for Medialets and author of O’Reilly’s forthcoming “Marketing iPhone Apps” book; Natalia Luckyanova, co-founder of the multiple-hit game studio Imangi; David Whatley, creator of the top selling geoDefense games; PR firm TriplePoint’s Chris Heintz; Matt Drance, formerly of Apple, now founder Bookhouse Apps; and me, Dan Grigsby.
You can listen using the Flash player below, download the MP3, or subscribe to the iPhone Developer Podcast using the instructions at the bottom of this post.
Slides/Promo Video
You can download a copy of Henry’s slides here and the Strokes promotional video here.
Keep up to date with our iPhone developers’ podcast
Subscribe to our iPhone Development Podcast in one of two great ways:
- Use the podcast’s feed with the feed app of your choice: http://podcast.mobileorchard.com/feed/podcast/
- Subscribe using iTunes by clicking here.
