Now that there is officially less than 100 days until the Presidential Election in the United States, it seems as if the candidates have decided that it is time to take their campaign to a new electronic level, both camps have released dedicated iPhone Apps.
Mitt Romney has decided that not only will he use his app to stay connected with his supporters, nope he will use his new app called Mitt’s VP. [App Store] to let them know when he has decided on his choice for a running mate, and that he will let his users know before it’s released anywhere else — via push notification.
Beth Myers, senior advisor to Mitt Romney, wrote this in an email to supporters today:
These last few months, I’ve had the privilege and honor of leading Governor Romney’s search for a vice presidential running mate.
While I won’t be breaking any news today, I wanted to let you know how to be the first to get the VP scoop with our new Mitt’s VP app.
Just download the free app on your iPhone or Android device and when Mitt decides on his running mate, you’ll get an exclusive notification of his VP selection before anyone else.
Camp Obama however isn’t far behind, President Barack Obama just released a new Obama for America iPhone app [App Store] that connects supporters with local events, breaking news, opportunities to volunteer and more.
This is the first presidential election to take full advantage of mobile apps and devices. The smartphone revolution had only just begun when the last Presidential campaign was waged in 2008 and the App Store was only months old on election day, it will be interesting to see how many other apps will be released in time for the 2012 Election.