Earlier this week I inadvertently purchased an app by clicking its “Buy” button when I’d intended to click through to see its product page. I’d never gone through the return process and suspect many other devs haven’t either, so I recorded a rough screencast. View in low-res below, or in higher-resolution at Vimeo:
The number of steps and the un-obviousness of it seems likely deters casual returns from people who’ve not previously returned an app.
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