Never Odd or Even LLP – a UK-based development shop – decided to get all funny when submitting their Instant New York app to the iTunes App Store.
In a rather critical bug-fix update, they listed the following benefits:
- Editorial database updated
– Broken images fixed
– Extra dragons
(In case the point is missed, their app has nothing to do with dragons and does not contain any.)
Apple duly replied:
To review your application for the App Store, we need to be able to verify features as outlined in the release notes. Please respond to this email and clarify the phrase “Extra dragons”.
In short, it led to a week’s delay in rolling out a critical bug-fix update to their customers – not a great PR event. So, they’ve learnt a lesson so we don’t have to.. skip the humor. The iTunes Store approval folks aren’t fans.
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