The Amazing iPhone is a free 44 page PDF report aimed at “iPhone developers and business owners”. It’s totally free – no signups or anythine like that, and it was produced by Kisky Netmedia.
The reports starts off with an overview of the iPhone and the opportunities available on the App Store. A lot of it will be apparent to anyone who’s been in the iPhone world for a while, but it could make a great report to pass on to your bosses, clients, investors, or other people who need to get up to speed fast. It also goes into how mobile development was before the iPhone and contrasts it to the newer techniques.
Of more direct interest to experienced eyes is the collation of iPhone sales related data. This is shown per quarter, as well as cumulatively (13 million iPhones were sold by the end of Q4 2008 – over half of which are iPhone 3Gs). Market share between the main smartphone platforms are given (the iPhone already has 17.3% of the market) and the users, competitors, and enterprise features are compared. There’s also a section called What it takes to reach #1 that profiles the infamous “iFart” application that recently held the #1 spot on the App Store for a while. Add to this sections on marketing and monetizing your apps, a list of “top” iPhone developers, and an analysis of future opportunities, and this is an essential download.
In any case, the report is mostly high level stuff but it’s presented really well and actually makes for good reading (a shock, I know, given most reports!) – go get it!
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